Surfaceform have it covered at Boutique 1

Luxury fashion retailer Boutique 1 has opened its first European store, on a site on London’s Sloane Street. The brand provides curated
luxury fashion selections from stores in Dubai and the Middle East. Design of the 14,000 sq ft store was by UK agency Caulder Moore, which
advised the format was inspired by Boutique 1’s reputation for service, exclusivity and distinctive fashion. The flagship store has been decorated with natural
interiors, including Surfaceforms’ Chamois Plaster.

Fine materials and details have been used to reflect the store’s ethos of using pared-back design to showcase its edited choice of designer items.
Naturally Surfaceform were delighted to have their lime based, Chamois Plaster (in Natural White) used across the boutique to compliment the luxury products.
Our Chamois range offers a gentle texture with a fine, suede like feel, due to the micro fibres in the material. Chamois has visible natural shading making it a very
soft, elegant, Venetian Plaster.

Boutique 1 Group co-founder and co-CEO Ziad Matta says: “We are very proud to open our first London store in Sloane Street – it is one of the
premier shopping destinations in the world. With our unique approach to fashion and emphasis on luxury service, we feel that Boutique 1 brings a
fresh point of view to the area. The store design is understated and discreetly luxurious, providing a quiet backdrop to allow the collections to
speak for themselves.”

“We worked with Boutique 1 to create a gallery-like atmosphere for the edit of designers that while luxury is also quite contemporary. The space is
very flexible so certain lines and new designers can be highlighted rather like staging a new exhibition,” says Caulder Moore executive creative director Ian Caulder.

Boutique 1 is located at 127-128 Sloane Street, London, SW1X 9AS.